{"success":true,"speaker":{"slug":"heather-ritchie","name":"Heather Ritchie","title":"Content marketing strategist and founder of Writer's Life for You","company":"","bio":"Heather Ritchie is a certified content marketing strategist and freelance writer who creates SEO-focused content for businesses. She also founded Writer's Life for You, where she offers courses, ebooks and coaching to help people build careers in blogging and freelance writing.","photo_url":"https://i.vimeocdn.com/video/1906879782-04f9d50642ed15325049491049b2378dc081a709c5b4a1c09497704793e6a948-d_640","appearances":[{"summit_slug":"business-growth-scale-summit-2024","summit_name":"Business Growth & Scale Summit 2024","year":2024,"title":"Content marketing strategist and founder of Writer's Life for You","company":"","sessions":[{"id":"6abe8f30bd8465fdfdbb8bdb","slug":"fuel-your-business-growth-creative-and-proven-content-and-seo-strategies","url":"/summits/business-growth-scale-summit-2024/sessions/fuel-your-business-growth-creative-and-proven-content-and-seo-strategies","topic":"Fuel Your Business Growth: Creative & Proven Content and SEO Strategies","description":"Shihan Sheriff, Host of the Business Growth and Scale Summit, featuring Heather Ritchie, a certified content marketing strategist. Heather shares her journey from police officer to SEO specialist, emphasizing the importance of content marketing and SEO in business growth. She discusses the role of storytelling, on-page SEO, and keywords in enhancing online visibility. She also highlights the significance of building an email list, using Pinterest for traffic generation, and optimizing websites. She recommends tools like Keysearch, Rank IQ, Surfer SEO, and Google Analytics.","day":3,"day_title":"Brand, Marketing and Customers","session_number":3,"duration_minutes":25,"has_preview":false,"preview_minutes":0,"speakers":[{"name":"Heather Ritchie","title":"Content marketing strategist and founder of Writer's Life for You","photo_url":"https://i.vimeocdn.com/video/1906879782-04f9d50642ed15325049491049b2378dc081a709c5b4a1c09497704793e6a948-d_640","url":"/speakers/heather-ritchie"}]}]}],"indexable":true}}