{"success":true,"speaker":{"slug":"lisa-atkinson","name":"Lisa Atkinson","title":"Founder of Blogging Success Zone and summit host","company":"","bio":"Lisa Atkinson is the founder of Blogging Success Zone, a platform that helps online entrepreneurs grow blogging businesses. She hosts the Future of Blogging Summit series, which brings together speakers on content strategy, monetisation and scaling, and teaches bloggers how to start strong and build authority.","photo_url":"https://i.vimeocdn.com/video/1906885963-b531a9c0ae30bf48a977ae9815babc94c48b6a3827d7477a691cb39e6a4e3986-d_640","appearances":[{"summit_slug":"business-growth-scale-summit-2024","summit_name":"Business Growth & Scale Summit 2024","year":2024,"title":"Founder of Blogging Success Zone and summit host","company":"","sessions":[{"id":"6abe8f3ebd8465fdfdbb8bea","slug":"mastering-blogging-accelerate-your-success-and-establish-authority","url":"/summits/business-growth-scale-summit-2024/sessions/mastering-blogging-accelerate-your-success-and-establish-authority","topic":"Mastering Blogging - Accelerate Your Success and Establish Authority","description":"Lisa Atkinson, a seasoned online entrepreneur, shares her insights on the challenges and rewards of blogging at the Business Growth and Scale Summit. She discusses her company, Blogging Success Zone, which aids bloggers in achieving success and mastering necessary skills. Lisa emphasizes the importance of consistency, authenticity, and authority in blogging. She explores the use of AI in blogging and the various ways to monetize a blog. She also highlights the role of blogging in establishing credibility, building connections, and engaging potential customers.","day":4,"day_title":"Leadership, Mindset and Resilience","session_number":7,"duration_minutes":37,"has_preview":false,"preview_minutes":0,"speakers":[{"name":"Lisa Atkinson","title":"Founder of Blogging Success Zone and summit host","photo_url":"https://i.vimeocdn.com/video/1906885963-b531a9c0ae30bf48a977ae9815babc94c48b6a3827d7477a691cb39e6a4e3986-d_640","url":"/speakers/lisa-atkinson"}]}]}],"indexable":true}}