{"success":true,"speaker":{"slug":"pam-didner","name":"Pam Didner","title":"Former Intel global marketing leader; author of Global Content Marketing","company":"","bio":"Pam Didner is a B2B marketing strategist, keynote speaker, fractional CMO and author of five books, including Global Content Marketing and Effective Sales Enablement. She spent more than 20 years in senior marketing and sales enablement roles at Intel and founded her consultancy, Relentless Pursuit, in 2014.","photo_url":"https://i.vimeocdn.com/video/1899058099-5878aaf5f3bd178b298a60d16276630ce669c07e421e85862cb06b34ac968f22-d_640","appearances":[{"summit_slug":"business-growth-scale-summit-2024","summit_name":"Business Growth & Scale Summit 2024","year":2024,"title":"Former Intel global marketing leader; author of Global Content Marketing","company":"","sessions":[{"id":"6abe8f34bd8465fdfdbb8bdf","slug":"preparing-your-go-to-market-planning","url":"/summits/business-growth-scale-summit-2024/sessions/preparing-your-go-to-market-planning","topic":"Preparing Your Go-to-Market Planning","description":"Shihan Sheriff the host of the Business Growth and Scale Summit, introduces Pam Didner as a special guest. They explore the importance of go-to-market planning, its definition, and its three major components: product, sales, and marketing. They also discuss the challenges and key elements of go-to-market planning, and how to implement it effectively. Pam shares insights on prioritization, time allocation, and persistence. A free resource is also mentioned.","day":3,"day_title":"Brand, Marketing and Customers","session_number":7,"duration_minutes":19,"has_preview":false,"preview_minutes":0,"speakers":[{"name":"Pam Didner","title":"Former Intel global marketing leader; author of Global Content Marketing","photo_url":"https://i.vimeocdn.com/video/1899058099-5878aaf5f3bd178b298a60d16276630ce669c07e421e85862cb06b34ac968f22-d_640","url":"/speakers/pam-didner"}]}]}],"indexable":true}}