{"success":true,"speaker":{"slug":"samar-owais","name":"Samar Owais","title":"Email conversion strategist for SaaS and eCommerce","company":"","bio":"Samar Owais is an email conversion strategist and copywriter who writes onboarding, retention and lifecycle email sequences for SaaS and eCommerce businesses. A professional writer since 2008, she moved into email copywriting in 2018 and has worked with clients including Copyhackers and ConvertKit.","photo_url":"https://i.vimeocdn.com/video/1906881841-5b2963ff14ebd3dcdfb7e163a7fa233a1ccb50e7ec8c72fc1556f0bf7cc971c6-d_640","appearances":[{"summit_slug":"business-growth-scale-summit-2024","summit_name":"Business Growth & Scale Summit 2024","year":2024,"title":"Email conversion strategist for SaaS and eCommerce","company":"","sessions":[{"id":"6abe8f36bd8465fdfdbb8be1","slug":"emails-done-right-mastering-customer-conversion-and-retention","url":"/summits/business-growth-scale-summit-2024/sessions/emails-done-right-mastering-customer-conversion-and-retention","topic":"Emails Done Right: Mastering Customer Conversion and Retention","description":"Shihan Sheriff, Host of the Summit welcomes Samar Owais, an email conversion strategist, to the Business Growth and Scale Summit. Sam shares her knowledge on customer conversion and retention via emails. They explore when to start sending emails, the content of initial emails, crafting conversion-focused emails, common email marketing pitfalls, and the role of AI. Samar underscores the importance of viewing email marketing as a process and provides a free email conversion checklist.","day":3,"day_title":"Brand, Marketing and Customers","session_number":9,"duration_minutes":27,"has_preview":false,"preview_minutes":0,"speakers":[{"name":"Samar Owais","title":"Email conversion strategist for SaaS and eCommerce","photo_url":"https://i.vimeocdn.com/video/1906881841-5b2963ff14ebd3dcdfb7e163a7fa233a1ccb50e7ec8c72fc1556f0bf7cc971c6-d_640","url":"/speakers/samar-owais"}]}]}],"indexable":true}}