{"success":true,"session":{"id":"6abe8f34bd8465fdfdbb8bdf","slug":"preparing-your-go-to-market-planning","url":"/summits/business-growth-scale-summit-2024/sessions/preparing-your-go-to-market-planning","topic":"Preparing Your Go-to-Market Planning","description":"Shihan Sheriff the host of the Business Growth and Scale Summit, introduces Pam Didner as a special guest. They explore the importance of go-to-market planning, its definition, and its three major components: product, sales, and marketing. They also discuss the challenges and key elements of go-to-market planning, and how to implement it effectively. Pam shares insights on prioritization, time allocation, and persistence. A free resource is also mentioned.","day":3,"day_title":"Brand, Marketing and Customers","session_number":7,"duration_minutes":19,"has_preview":false,"preview_minutes":0,"speakers":[{"name":"Pam Didner","title":"Former Intel global marketing leader; author of Global Content Marketing","photo_url":"https://i.vimeocdn.com/video/1899058099-5878aaf5f3bd178b298a60d16276630ce669c07e421e85862cb06b34ac968f22-d_640","url":"/speakers/pam-didner"}]},"summit":{"slug":"business-growth-scale-summit-2024","name":"Business Growth & Scale Summit 2024","year":2024,"url":"/summits/business-growth-scale-summit-2024","dates":"29 July - 3 August 2024","vip_pricing":{"regular_price":37,"sale_price":9},"offer_pages":{"vip":true,"implementation":false,"dfy":false}},"same_day":[{"topic":"Building a Personal Brand Business: A Journey from Nine-to-Five to Entrepreneurship","url":"/summits/business-growth-scale-summit-2024/sessions/building-a-personal-brand-business-a-journey-from-nine-to-five-to-entrepreneursh","speakers":["Danny den Hartog"]},{"topic":"Turning Challenges Into Opportunities: Brand Building in a Crisis","url":"/summits/business-growth-scale-summit-2024/sessions/turning-challenges-into-opportunities-brand-building-in-a-crisis","speakers":["Dilupa Pathirana"]},{"topic":"Fuel Your Business Growth: Creative & Proven Content and SEO Strategies","url":"/summits/business-growth-scale-summit-2024/sessions/fuel-your-business-growth-creative-and-proven-content-and-seo-strategies","speakers":["Heather Ritchie"]},{"topic":"Marketing Strategies Based on Gadget's Guide To Marketing","url":"/summits/business-growth-scale-summit-2024/sessions/marketing-strategies-based-on-gadgets-guide-to-marketing","speakers":["Michael Pope"]},{"topic":"Scaling Success: The Power of Sustainability in Business","url":"/summits/business-growth-scale-summit-2024/sessions/scaling-success-the-power-of-sustainability-in-business","speakers":["Michele Wong"]},{"topic":"Transformative Beginnings: The Power of Small Steps in Overcoming Life's Challenges","url":"/summits/business-growth-scale-summit-2024/sessions/transformative-beginnings-the-power-of-small-steps-in-overcoming-lifes-challenge","speakers":["Nick Prefontaine"]},{"topic":"Leverage Your Secret Entrepreneurial Profile and Social Media To Earn Money Online","url":"/summits/business-growth-scale-summit-2024/sessions/leverage-your-secret-entrepreneurial-profile-and-social-media-to-earn-money-onli","speakers":["Paul O'Mahony"]},{"topic":"Emails Done Right: Mastering Customer Conversion and Retention","url":"/summits/business-growth-scale-summit-2024/sessions/emails-done-right-mastering-customer-conversion-and-retention","speakers":["Samar Owais"]},{"topic":"How to Create an Amazing Customer Experience","url":"/summits/business-growth-scale-summit-2024/sessions/how-to-create-an-amazing-customer-experience","speakers":["Shep Hyken"]},{"topic":"Price Is Never The Problem! It's You!","url":"/summits/business-growth-scale-summit-2024/sessions/price-is-never-the-problem-its-you","speakers":["Suhayb Mahmood"]}]}