Emails Done Right: Mastering Customer Conversion and Retention
Samar Owais - Day 3 (Brand, Marketing and Customers) - Business Growth & Scale Summit 2024
Shihan Sheriff, Host of the Summit welcomes Samar Owais, an email conversion strategist, to the Business Growth and Scale Summit. Sam shares her knowledge on customer conversion and retention via emails. They explore when to start sending emails, the content of initial emails, crafting conversion-focused emails, common email marketing pitfalls, and the role of AI. Samar underscores the importance of viewing email marketing as a process and provides a free email conversion checklist.