Fuel Your Business Growth: Creative & Proven Content and SEO Strategies
Heather Ritchie - Day 3 (Brand, Marketing and Customers) - Business Growth & Scale Summit 2024
Shihan Sheriff, Host of the Business Growth and Scale Summit, featuring Heather Ritchie, a certified content marketing strategist. Heather shares her journey from police officer to SEO specialist, emphasizing the importance of content marketing and SEO in business growth. She discusses the role of storytelling, on-page SEO, and keywords in enhancing online visibility. She also highlights the significance of building an email list, using Pinterest for traffic generation, and optimizing websites. She recommends tools like Keysearch, Rank IQ, Surfer SEO, and Google Analytics.