Preparing Your Go-to-Market Planning
Pam Didner - Day 3 (Brand, Marketing and Customers) - Business Growth & Scale Summit 2024
Shihan Sheriff the host of the Business Growth and Scale Summit, introduces Pam Didner as a special guest. They explore the importance of go-to-market planning, its definition, and its three major components: product, sales, and marketing. They also discuss the challenges and key elements of go-to-market planning, and how to implement it effectively. Pam shares insights on prioritization, time allocation, and persistence. A free resource is also mentioned.