Turning Challenges Into Opportunities: Brand Building in a Crisis
Dilupa Pathirana - Day 3 (Brand, Marketing and Customers) - Business Growth & Scale Summit 2024
Dilupa Pathirana shares insights on turning challenges into opportunities, particularly in brand building during a crisis. The discussion covers the impact of COVID-19 on Sri Lanka's economy, the role of digital marketing, and advice for young entrepreneurs, with an emphasis on execution, trust, delegation, quick decision-making, adaptability and persistence for business growth.